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Why Subscribe?
I've developed over 11 physical products to market for Start-ups, SME's and Global brands.
As well as my newsletter, if you subscribe, you also get:
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First to know when a new blog post hits.
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​Access to my private template folder.
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Bonus tips you won't find in my blog.
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Ai prompts and tools to accelerate.
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Ask me anything via email.
Who's it for?
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SME's wanting to launch a new product.
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Tech Start-ups who want to overcome common challenges in product development.
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Individuals with ambitions to start their own physical product business.
A bit about Jonny

Jonny designed and developed 4 new products for Dyson spanning from initial market research, right through to production. He then went on to work for a Health-tech Start-up as Head of Research and Development, which scaled production to 10,000+ units/yr.
Jonny's worked with other world-renowned design agencies and since founded Riptide Innovates in 2023, helping SME's and Start-ups get products to market. Since then, he has helped businesses validate markets, test ideas and develop new products for a sustainable business.
He's now working on his own Tech Start-up, sharing his whole journey, insights and expertise, helping others by following along to improve their chances of product business success in his blog - "BuildLean".
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Follow along as I build my own physical product tech Start-up. I'll share actionable product development tips, practical business journey insights, templates, and high-quality resources from across the web, directly to your inbox.
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