You’ve gained market share with your first product, and kicked off your new project with lots of excitement. But that excitement has turned into anxiety from uncertainty. You’re struggling with:

 

• Knowing if your product idea will build a viable business.

• Addressing the right regulatory affairs early enough.

• Finding product-market fit with solid evidence.

• Manufacturing, reliability and scaling issues.

• A dysfunctional product that won’t work.

• Finding the right experts to work with.

• Controlling costs and timelines.

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And you've probably tried...

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1. Relying on an agency that didn’t understand your business and consumer problems.

2. Revisiting your first product’s playbook, only to realise expectations have changed.

3. Browsing competitor products but feeling unsure if copying them will help or hurt.

4. Cutting corners to save time and investment (with hope!).

5. Getting someone to help for free to no avail.

6. Doing it yourself with no results.

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If you don't have a clear product development strategy, it won’t just drain your investment. It will also fuel customer complaints, and make your competitors very happy.

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You're in luck!

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I can help you get your product back on track, find where the real risks are hiding and spot opportunities to speed up time to market and lower project costs.

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I've worked on 100+ projects with global technology brands such as Dyson and got 11+ successful products to market over the last 16+ years.