
Find out what it'll cost, if it can be made, and whether anyone actually wants it before you commit serious money
Product development from market research through design to manufactured product. Every stage validated so there are no surprises, no runaway timelines, and no expensive guesses.
Clear costings
Validated timeline
Early production realism
What people are saying on LinkedIn



Featured work
IoT Healthtech

Concept > Certified > Scale
From concept to 10k units - with regulatory certification
Aquarate needed to validate, design, and manufacture an IoT health monitoring device. We embedded market research into every development stage, confirmed clinical demand before committing to tooling, and took the product through CE certification to scale production.
Consumer Electronics

Live project (confidential)
Audiobook accessory designed for what parents actually need.
Voxblock came to us through our partner network with an idea for a screen-free audiobook accessory. We're leading the research, product development and industrial design through to production - validating every feature decision against real parent feedback.
FAQs
The process behind the proof
Validation runs through every stage - not just the first
About our founder
Jonny is the founder and managing director of Riptide Innovates. In the last 4 years, he’s designed 5 products and helped 2 brands build to a proof of concept for investment. Before Riptide, he developed 16 products to market, shipping over 500k products world wide that have won the iF Design Award and Red Dot Design Award with 50+ patents. He worked for Dyson, developing fans, the Airtap Blade, new technology for domestic appliances, and helped scale a Healthtech startup from £3.5M to £8M valuation. In that same time, he started his own product company, Inspirit Adventure, innovating surf accessories.
His mission at Riptide is to make product development lower risk, and more predictable for everyone. He’s built an adaptable design methodology grounded in evidence to make it happen.

